About Hoannen

The name ‘Hoannen’ comes from Frisian and means ‘roosters’. It’s a subtle nod to family from both sides. In Frisian culture, the rooster stands for pride and freedom. That meaning runs deeper than just the name. It reflects the values behind Hoannen: connection and authenticity. Every piece is designed with that mindset. Grounded in honesty, shaped with care, and made to feel familiar in a way that lasts. Not too loud, but confident. Not trend-driven, but timeless. Just like where it all started.

We believe in quality and character. That’s why we create pieces that not only look good, but feel right too. We’re confident, a little headstrong, but always stylish, just like you. Our clothing isn’t made for just a moment, it’s made to last. The kind of pieces you’ll keep reaching for, because they feel familiar. No fuss, no nonsense. Just quality.